Recently, Rolls-Royce officially released its 2023 global market sales data. The data reveals that Rolls-Royce delivered a total of 6,032 new cars worldwide in the past year, setting a new record in the 119 years since the brand's establishment. This reflects an increase of 11 vehicles compared to 2022, marking the second consecutive year of sales surpassing the 6,000-unit mark.
Rolls-Royce did not disclose specific data for individual global markets this time. However, it stated that most of its operated markets experienced stable growth. Record-breaking delivery volumes were achieved in the Middle East, Asia-Pacific, and Europe, with the growth in the Asia-Pacific region attributed to strong performance in the Korean market. Rolls-Royce also mentioned that the United States remains the largest single market globally for Rolls-Royce automobiles, while the Greater China region holds the position as the second-largest market globally, and the United Kingdom is the largest single market in the European region.
For reference, in 2022, Rolls-Royce sales in the U.S. accounted for approximately 35%, roughly around 2,100 units. In the Greater China region, a total of 1,643 units were sold, with Beijing, Tianjin, and Shanghai contributing the highest proportions, each exceeding 200 units, followed by Shenzhen and Guangzhou.
Regarding model-specific sales data, Rolls-Royce did not provide detailed figures but mentioned that the Cullinan is currently the most popular model, followed by the Ghost. Rolls-Royce currently offers four models for sale: the Phantom, Cullinan, Ghost, and Wraith. The two-door coupes, the Dawn and the Black Badge, were discontinued in 2023, replaced by the all-electric coupe, the Spectre, which was delivered in the third quarter of 2023.
Rolls-Royce expressed satisfaction with delivering 6,032 new cars in 2023, stating that it aligns with expectations. It previously emphasized a focus on profit contribution rather than being solely sales-driven. It is noteworthy that Rolls-Royce officially announced that by the end of 2030, it will only produce electric vehicles. However, one might ponder whether a Rolls-Royce without the backing of a V12 engine can still command a high premium.
