Recently, mobility technology supplier Magna announced a partnership with NVIDIA to integrate the NVIDIA DRIVE AGX platform into its next-generation advanced technology solutions.
The next-generation NVIDIA DRIVE AGX Thor system-on-chip (SoC) runs the safety-certified DriveOS operating system and is built on the Blackwell GPU architecture. It integrates enhanced capabilities to improve efficiency, speed, and scalability, enabling Magna to leverage cutting-edge AI for various levels of autonomous driving (AD) and in-vehicle applications.
Magna will develop and test the latest advancements in L2+ to L4 active safety solutions on DRIVE Thor, strengthening its position as a leader in automotive electronics and AD solutions. By utilizing the accelerated computing performance and scalability of the next-generation SoC, these solutions aim to enhance vehicle safety, comfort, and more.
"By combining NVIDIA's accelerated computing and AI capabilities with Magna's extensive automotive expertise and innovation, we aim to explore new standards for next-generation software-defined vehicle intelligence and autonomous driving," said Steven Jenkins, Vice President of Technology Strategy at Magna Electronics. "Our collaboration enables us to develop AI-driven solutions that redefine the driving experience and meet the evolving demands of the automotive industry."
Magna has extensive experience in developing, integrating, and deploying advanced features such as adaptive cruise control, driver and occupant monitoring, highway and urban autonomous navigation, and in-cabin AI companion functions. This expertise lays a solid foundation for its involvement in this pilot program, which focuses on addressing the complexity of computational availability to integrate ADAS, AD, and in-cabin AI functionalities. The goal is to provide scalable, flexible, and customizable system solutions that meet specific market demands and regulatory requirements.
Ali Kani, Vice President of NVIDIA Automotive, stated, "As the automotive industry transitions toward safer, smarter, and more autonomous vehicles, our collaboration with Magna is the latest step in our efforts to bring safety-certified accelerated computing and AI to the transportation sector. By combining core technologies with Magna's integration expertise, we aim to shape the future of mobility."
The NVIDIA DRIVE AGX Thor platform offers up to 1,000 trillion operations per second (TOPS) of AI computing power and features 8-bit floating point support optimized for transformer models, large language models, and generative AI workloads.
Magna plans to launch a working demonstration platform in Q4 2025. As part of this initiative, Magna will utilize NVIDIA DriveOS for development, integration, validation, and production workflows.
