On April 16th, Honda R&D (China) unveiled its new electric brand "Ye" in Beijing. The brand plans to introduce 6 models in China by 2027. At today's launch event, Ye also revealed its latest product: the Ye GT concept car, which is expected to enter mass production by 2025. Additionally, the Ye brand announced the latest P7 and S7 models, both of which will be available for purchase this year. The S7 will be produced by Dongfeng Honda, while the P7 will be produced by Guangqi Honda, with both models set to hit the market by the end of the year. Honda also stated its goal to achieve 100% electrification by 2035.
"Ye" means "brilliant and shining," aiming to "enable drivers to fully enjoy the joy of driving, unleash their inner desires, and let everyone's personality shine, inspiring authenticity." The brand offers three core values: "Better to Drive," "More Fun," and "More Stylish." Ye brand is the first globally to use the new "H" emblem exclusively for the new generation of pure electric vehicles, adopting the new intelligent and efficient pure electric "W" architecture. The brand plans to launch 6 new Ye models by 2027.
The "W" architecture incorporates a "three-in-one" high-power drive motor and a large-capacity, high-density battery with an integrated die-cast all-aluminum housing. It also features a specially designed split and isolated battery cooling system for multiple layers of battery safety. The "W" architecture offers both single-motor rear-wheel drive and dual-motor all-wheel drive. The single-motor rear-wheel drive relies on a high-power rear-drive motor to achieve a 50:50 weight distribution front to rear. The dual-motor all-wheel drive utilizes high-power drive motors at the front and rear, coupled with electronic suspension, to accurately distribute power to the front and rear wheels based on different road conditions and driving needs.
