On December 9, media outlets reported that Tesla has posted a job listing for a "Vehicle Communications Manager" on its official website. This move could signal a shift in the company's external communication strategy.
According to the job description, the role involves coordinating external media communications related to Tesla's vehicle projects. Responsibilities include collaborating with technical teams to ensure consistency and accuracy of vehicle data, approving website content, and facilitating media evaluations of Tesla products.
Additionally, the position requires involvement in setting objectives for new products, assessing project progress, and acting as a key liaison between the company and the media. The role is based at Tesla's Fremont factory in California.
Analysts suggest that this recruitment effort might indicate Tesla's intent to expand its team or maintain a lean and efficient structure to meet the needs of its next growth phase.
Notably, since disbanding its PR team at the end of 2020, Tesla has primarily relied on social media for its communications.
