According to relevant media sources, Wen Fei, the former General Manager of ORA Salon brand, is likely to join Xiaomi Auto as the new Head of Marketing after leaving Great Wall Motors.
However, according to insiders, Wen Fei is bound by a non-compete agreement and will need a few months of rest before making a decision. For Xiaomi Auto, the addition of an executive like Wen Fei, who has extensive marketing experience in the automotive industry, may accelerate the development of Xiaomi Auto, which is still in its early stages. Looking at Wen Fei's track record, he has made significant achievements during his years at Great Wall Motors.
Embracing new forces has become a choice for many professionals in the automotive industry, as traditional fuel vehicles are increasingly declining. New energy vehicle companies offer greater development space and more opportunities.
