Subaru of America recently released its sales figures for March 2025, reporting a record-breaking month with 71,478 vehicles sold - a 16.6% year-over-year increase. This marks the highest monthly sales in the brand's history, surpassing the previous record of 70,039 units set in August 2019. As of the end of March, Subaru's total sales for 2025 have reached 166,957 units, up 9.1% compared to the same period in 2024. Notably, Subaru has now achieved month-over-month sales growth for 32 consecutive months in the U.S. market.
Among Subaru's lineup, the Forester maintained its position as the top-selling model, achieving its best sales month ever with 22,570 units sold in March - a 7.2% increase year-over-year. The Crosstrek followed closely with 18,169 units sold, marking its best March performance ever and a 25.1% increase from the previous year. The Outback also posted strong results with 17,539 vehicles sold, up 29.9% year-over-year. In addition to these top performers, other models - including the BRZ, Impreza, Legacy, and Solterra - also saw year-over-year sales growth.
Jeff Walters, President and Chief Operating Officer of Subaru of America, stated:
"Subaru continues to raise the bar. While we celebrate our best-ever monthly sales, we are also setting new standards in automotive safety. Thanks to the dedication of our team members and employees, we offer some of the safest SUVs, EVs, and hybrids on the road today. Consumer Reports has named Subaru the Best Mainstream Auto Brand and the Most Reliable Auto Brand. Eight of our models - the Forester, Crosstrek, Ascent, Outback, Impreza, Legacy, BRZ, and WRX - were included in its 2025 recommended list, further strengthening customer confidence in our brand, our dealers, and our expanding lineup."
Troy Poston, Senior Vice President of Sales at Subaru of America, added:
"Our record-breaking results reflect the unwavering commitment of Subaru retailers to delivering exceptional service - a commitment validated by recent industry rankings. For many customers, safety and durability matter now more than ever. Led by our best-selling Forester, Subaru vehicles have become more than just transportation; they're a meaningful part of our customers' lives. We know that when we build relationships based on reliability and satisfaction, continued growth and success will naturally follow."
