On the evening of June 27, Neta Auto's official WeChat announced that on June 26, Neta's first flagship store in Africa opened in Nabiro, the capital of Kenya, which is the first store of a new car-making force in the African right-hand drive car market and the beginning of Neta's entry into the African market.
The reason why Neta Motors chose Kenya as the entry point for the African market is that Kenya is the largest car market in East Africa, and in recent years, the economy has grown steadily, the middle class has expanded, and the ability to buy cars has increased. Under the guidance of local policies, users' awareness of the concept of new energy and environmental protection has been improved, and the future new energy vehicle market has broad prospects. Kenya is one of the countries with the greatest development potential in Africa.
In addition, Kenya is not only a natural gateway to South Africa, Central Africa and East Africa, but also a key node in the Belt and Road Initiative. Neta Motors will take advantage of Kenya's strategic location to deepen economic and trade cooperation with African countries.
Neta Automotive's product NETA V has been unveiled in Kenya, and models such as NETA AYA and NETA X will also enter one after another, Neta Auto plans to deploy in 20 countries in Africa in the next two years, and in the next three years, it will build 100 stores and reach an annual sales capacity of more than 20,000 vehicles. At the same time, with the construction of a comprehensive service network in Africa, to provide consumers with perfect after-sales service.
Driven by the globalization strategy, Neta's performance in overseas markets is becoming more and more eye-catching, and three smart ecological factories have been established in Thailand, Indonesia and Malaysia, data show that in January ~ May 2024, Neta Auto's new energy vehicle exports will be 16,458 units, ranking fifth in the export volume of new energy vehicles of car companies. By the end of May, Neta had exported a total of 35,000 units.
