BASF's Coatings Division releases a new automotive color series annually, providing invaluable inspiration for car designers. Inspired by artificial intelligence technology, BASF has published the "2023-2024 Automotive Color Trend Report" for the 13th consecutive year. The report, derived from in-depth market trend observations, aims to lead a series of color transformations. It recognizes that the era of traditional automotive colors has passed, with non-traditional colors being more frequently applied in future car designs, signaling the advent of a new generation. The recently released report focuses on lighter tones, demonstrating uplifting, dynamic, and creative spirits through various expressive color combinations.
As the automotive market continually evolves, consumer demand for car colors has been steadily increasing. Against this backdrop, this color trend report series has become a focal point within the industry. The series places a greater emphasis on color sustainability and functionality, incorporating some of the new tones into vehicle models projected for the next three to five years.
Globally, each region boasts its unique primary colors and new shades. In the Asia-Pacific market, designers have enriched the fundamental white and gray tones with new shades like subtle shimmering pale green and fluorescent red, catering to the growing demand for personalization. In contrast, the European, Middle Eastern, and African markets predominantly use a bright beige, seamlessly integrating concepts like sustainability, recycled raw materials, LIDAR compatibility, and tactile surfaces to offer a refreshed and more captivating visual experience.
In the Americas, the emphasis is on reflection and cooling effects, achieving responsible raw material procurement goals while ensuring that the diversity of art and design remains unrestricted. Meanwhile, in this year's report released by BASF's Coatings Division, it was noted that a slightly pale, highly saturated red has been replaced by therapeutic yellow-green as the current trend.
Furthermore, the color trend report introduced new color schemes with varying textures and tactile expressions on a global scale. This series focuses on practical application, not only catering to visual and tactile senses but also highlighting various functional concepts.
