Geely Automobile is a brand under Geely Auto Group. Geely Auto Group is a subsidiary of Zhejiang Geely Holding Group and is headquartered in Hangzhou, Zhejiang, China. Geely Auto Group has manufacturing bases for complete vehicles and powertrains in Zhejiang Taizhou/Ningbo, Hunan Xiangtan, Sichuan Chengdu, Shaanxi Baoji, Shanxi Jinzhong, and other locations. It also has overseas factories in countries like Belarus.
Geely Auto Group is a leading Chinese automaker that aspires to be the most competitive and respected Chinese automotive brand. Geely Auto Group currently owns the Geely Auto brand, Lynk & Co brand, and Geometry brand. It holds a 49.9% stake in Lotus Cars and has full operational and management rights.
2020 was a crucial year for Geely's transition to "brand and technology leadership" and marked the comprehensive beginning of the "Geely 4.0 era of technology." Geely Auto announced the transition from the previous "3.0 era of boutique cars" to the "Geely 4.0 era of technology." It entered the "comprehensive modular architecture era" with the core of the BMA, CMA superstructure, SPA, and SEA vast architecture.
By the end of October 2020, Geely Auto's global cumulative sales exceeded 10 million vehicles, becoming the first Chinese brand automaker to achieve the milestone of selling over 10 million passenger cars.
In January 2022, Geely ventured into the battery swapping industry. In July, the total sales reached approximately 122,600 units, representing a growth of around 24% compared to the same period in 2021.
Throughout its 25-year history, Geely Auto's brand mission has evolved through three development stages: "Creating affordable cars for ordinary people," "Creating the safest, most environmentally friendly, and energy-efficient cars," and "Creating a boutique car for everyone." However, it has always remained user-centric, building cars for its users.
In 2014, Geely Auto announced a new brand strategy with the mission of "Creating a boutique car for everyone."
In April 2019, Geely Auto officially signed a contract with the 19th Asian Games Organizing Committee, becoming the official automotive service partner of the Hangzhou Asian Games. It launched the Asian Games strategy themed "Geely Technology, Joyful Journey," marking a new stage of Geely Auto's brand upgrade journey.
On July 20, 2021, Geely Auto unveiled its new brand value proposition, "Great because of Happiness." This represents the accumulation and elevation of the concept of "Happy Life, Accompanied by Geely" over Geely's 35-year entrepreneurial journey. Geely Auto aims to bring "Good Driving, Good Safety, Good Geely" brand value to millions of users and create happiness for every Geely user, employee, and partner, making everyone "Great because of Happiness."
On November 4, 2022, China Geely Auto Group and Hungary's Grande Automotive Central Europe signed a strategic cooperation agreement in Budapest, marking Geely Auto's entry into the European Union market for the first time.
